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wtf...he only played for the last 4 seconds of the commercial and even THEN he couldn't resist the urge to hum!
I wonder sometimes if some portion of Gould's eccentricity wasn't part of his stage persona. TV commercials need to be carefully prepared down to the split second - surely he could have done another take if he didn't want the humming on the final version? And surely he wasn't so enraptured by the music - which appears to be a station ID jingle - as not to notice what he was doing?
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